Focus is the new advantage.
I was trained to do everything. The growth came when we stopped.
Bio
CEO of KORA Organics. Twenty plus years building beauty brands, with earlier work at Estée Lauder, MAC Cosmetics, Tom Ford Beauty, fresh, L'Oréal, Shiseido and LVMH.
At KORA I inherited a marketing model heavier than the business could carry. We spent four months in the analytics. Almost everything looked busy. Only a few things moved. Cutting to those few took a declining DTC business to over 30% growth in six months.
Our most loyal customer was never just beauty-obsessed. She was wellness-obsessed. Getting that one thing right mattered more than every channel we cut.
I write about what actually works in beauty, wellness, healing and reinvention. That is roughly what I am here to talk about.
Blog
Find me before Austin ends
We are in the same building until Tuesday night. That is the easiest this will ever be. Leave this with me and I will find you here, rather than in an inbox in November.
This goes to Lauren directly, during the event. No list, no newsletter, nothing you didn't ask for.
Got it.
I have you. If you are still on site, I will reach out while we are both here rather than waiting until everyone has flown home.
Come say hello if you spot me first.